Eye on the future

With an eye on the future Edinburgh’s libraries are are ready to underpin the Scottish Government’s plans for Scotland’s Digital Future

Deputy First Minister Nicola Sturgeon announced “It will also change the way that we live – from the way we book holidays to the way we access health care.  We are committed to ensuring that all of Scotland is able to reap the social and cultural benefits of the internet.

Broadband, just like roads and railways, is a vital part of Scotland’s infrastructure, and that is why we are committed to delivering a world class digital infrastructure to the people of Scotland by 2020.”

Chris van der Kuyl, Chief Executive of Dundee-based online publishing company Brightsolid, said:

“ A digital Scotland to me is a concept that has to be central to our future. As a small country with huge intellectual capacity, digital media and digital  technology have to be right at the core of everything we do going forward.”

Edinburgh’s libraries can support everyone with the information, skills, access to content and opportunities to get on board and benefit from Scotland’s bright future

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Future planning and new models

I am really pleased to be speaking on “It’s time for the future “ at the Future planning and new models  session at the International Internet Librarian 2012 conference in London  on the 30th October

Even at this timInternet Librarian 2012e of economic pressure, Edinburgh’s public libraries are delivering real innovation and creativity. Edinburgh’s Library and Information Service is delivering a new model for libraries across the city, based on a strategic approach which borrows from the retail sector to deliver ‘Next generation library and information services’.

Hope to see you there

Move over Orange!

Haven’t I got the smartest team!

Negotiation , partnership development, marketing acumen, skills in social media and technology………………. is us!

Those lovely folks at the Cameo cinema are offering 2 for 1 entry to showings of Liberal Arts to Edinburgh library card holders. Check out our Tales of One City blog

Virtual worldwide conference library 2.0

From the comfort of your home or office -meet colleagues around the world!The Library 2.012 conference is a unique chance to participate in a global conversation on the current and future state of libraries. Subject strands include physical and virtual learning spaces, evolving professional roles in today’s world, organizing and creating information, changing delivery methods, user-centered access, and mobile and geo-social information environments.

Haven’t libraries and librarians come along way!

Rather do it face to face? Join us at EDGE 2013

EDGE 2013 CONFERENCE

EDGE AwardsPushing the boundaries of public service delivery – Thursday 28th February & Friday 1st March 2013

EDGE2013 provides many opportunities to learn from and meet with speakers, decision makers and other practitioners leading the transformation agenda. These are the change managers, thought leaders, and many movers and shakers in libraries and information services, shared services, content management, engagement and regeneration.

Invest in your organisation, the future, and yourself by attending the fourth EDGE conference in one of the most beautiful capital cities in the world, Edinburgh!

Are you innovative? enter for our prestigious EDGE 2013 awardsEDGE 2013 conference

This WILL once again be one of the most exciting, inspiring and relevant conferences to be held in Scotland in 2013, we always make it a conference to remember!

Marshall Breeding, Brian Gambles, Natasha Innocent, Richard Watson, Neil McInnes already confirmed… watch this space!

Libraries in the digital Age

Last Friday I spoke at the Festival Politics on the  Libraries in the digital Age. There was a very lively discussion and huge interest in the topic from the audience.New technology

The event was organised ty the Carnegie Trust who are taking a welcome lead in looking closely at national library strategy and the impact of  digital developments.

Max Whitby of Touch Press showed some fabulous work and talked about books as “defining inventions of the civilisation—and how today they are poised for a revolution.”

Touch Press’s  aim is to create a new kind of book that makes use of emerging technology to redefine the book, reinvent publishing, and forever transform the act of reading.

Martyn Wade of the National Library of Scotland talked about a National strategy for libraries and said  ‘We hold millions of historic documents dating back centuries and it has been frustrating that we have had no ability to save electronic information from just a few years ago. Knowledge about our past is vital in shaping our future and action is needed to stop important electronic information disappearing down this digital black hole.’

So thanks to the CarnegieTrust for raising issues here.

The power of social: improving performance through collaboration

The power of social media is incredible ! It’s not just a fad or something for the future it is part and parcel of daily life for our audiences. Our customers and potential customers have a need to connect with other people to share feelings, thoughts, and ideas. Now social media allows us  to collaborate with them all, to create and maintain  relationships electronically and at the same time build networks and trust

Promotion and marketing is an essential now for libraries and information  services as much as any other business and as we compete more and more for peopl’s time.

By using Facebook , Twitter, YouTube, RSS feeds, Flickr  and  Tales of One City    Social Media, we have competed and undoubtedly grown our business. The cost to enter and participate in the social space is negligible but needs skill and time.

In comparison with traditional forms of marketing, such as print, broadcast and online advertising, the cost to market our services and brand in social media has been very very low.

Building our libraries and information services brand like  has never been so important as today and Social Media allows us to have a voice without a huge budget! It has also brought us visits, friends, partners and issues.