The power of social: improving performance through collaboration

The power of social media is incredible ! It’s not just a fad or something for the future it is part and parcel of daily life for our audiences. Our customers and potential customers have a need to connect with other people to share feelings, thoughts, and ideas. Now social media allows us  to collaborate with them all, to create and maintain  relationships electronically and at the same time build networks and trust

Promotion and marketing is an essential now for libraries and information  services as much as any other business and as we compete more and more for peopl’s time.

By using Facebook , Twitter, YouTube, RSS feeds, Flickr  and  Tales of One City    Social Media, we have competed and undoubtedly grown our business. The cost to enter and participate in the social space is negligible but needs skill and time.

In comparison with traditional forms of marketing, such as print, broadcast and online advertising, the cost to market our services and brand in social media has been very very low.

Building our libraries and information services brand like  has never been so important as today and Social Media allows us to have a voice without a huge budget! It has also brought us visits, friends, partners and issues.

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